Salt of the Earth
An Australian Icon
An Australian icon found on every supermarket shelf, and coating every game day pack of hot chips.
But the story of the South Australian man who invented the famous Chicken Salt has never been told.
While he sold the company in the late 70’s to the brand names you see in your cupboard today, he maintains that the original recipe, held secret for more than 40 years, tastes even better.
Watch It Now
Watch It Now
Salt of the Earth is now available on Vimeo On Demand. Click the link below to view now.
News & Media for Salt of the Earth
Salt of the Earth has been featured in a wide range of media, and has started a national and international conversation.
From television interviews with the BBC World News, Sunrise, Today Extra, ABC News and Studio 10, and radio interviews with channels across the country including HIT105, Nova 96.9, ABC News Brisbane, Canberra, Sydney, Hobart, Adelaide and Perth, to print articles in publications like FilmInk and My Village News, and questions in trivia nights across the country, and in publications like the Sydney Morning Herald, Salt of the Earth has struck a chord with the country.
Below, you can find a little more of our recent reviews, media and publicity for the project.
In Print
Chicken Salt inventor Peter Brinkworth secret ingredient in a short film with a sprinkle of glamour - ABC News
Jacob Richardson: Salty - FilmInk
Review - The Salt of the Earth, an Australian documentary about the founder of chicken salt! - NovaStream
Salty Origins - My Village News (p27)
The Man Who Invented Chicken Salt Can’t Believe Young People Love It - Junkee
The incredible story of the humble Aussie legend who invented chicken salt - and the surprising revelation about what’s NOT in it - DailyMail Australia
Chicken Salt on the Menu in New Documentary - 96.5 FM
Doco outlining how an SA-made salty sprinkle became a hot chip sensation will premiere at the Adelaide Film Festival - The Advertiser