NFTs with Franc.World
We’ve been involved with Franc.World, the tween-influencer start up supported by our long time clients PDPR, since early 2021. It has been fantastic to see the project grow and evolve; going from a beautiful little idea to a successful business with an online store designed for tween products, a podcast, and a social presence working with some of the biggest companies in Australia.
Even more exciting is the team’s desire to pursue the new and innovative, and that is best represented by their recent work with NFTs.
NFTs, or Non-Fungible Tokens, are a new and exciting way to digitally own artwork; artwork that is often digital in and of itself. As the owner of these pieces of content, whether or not they are tangible or entirely online, you are registered on the blockchain, and can resell your piece at a higher or lower price depending on its worth and popularity; much like art itself.
Francesca, the face behind Franc.World, is just launching her own collection of NFT artworks. Each piece is a unique creation using canvas, wool and other stitched elements to craft a physically tangible piece of art that standing there, you could interact with.
But that tangibility presents a unique challenge in the age of NFTs. How does this digital medium recognise and respect the physicality of experience? Francesca’s pieces are designed explicitly to be enjoyed in the physical world; to be seen, touched, and explored with more than just your eyes and ears. Our challenge with the work was how to digitise it in a way that kept that special tangible quality of the art, while adding elements that justify its digitisation.
We shot two sessions with the Franc.World team for the project. The first saw us shoot promotional content to get everything up and running; pictures of the team, Francesca at work, and a couple of the artworks that had been completed at that point. We also pulled together some video elements, in particular a fun little TikTok to help promote the content on that platform.
Subsequently, once the artwork was completed, we undertook another shoot. We shot each piece of artwork comprehensively, and edited 3 tiers of NFTs from each physical artwork. The first tier involved a still image of the piece, the second tier had video of Francesca interacting single-handedly with the artwork, and the third tier had video of her using both hands to interact with the artwork.
Once we got the footage for the second two tiers into the editing bay, we took a look at how we could make each artwork pop in a looped format. We cut it and edited it in a way such that each piece was unique. Some we added zest too with sound effects, transitions or score, and some we left relatively pure.
In the end, it was an exciting project that brought us in contact with the forefront of digital blockchain technology and artistry; and to see it all come from such a young entrepreneur, and from a team we have worked with for so long, was truly inspiring.
